Marketing
Courtland L. Bovee ; Michael J. Houston ; John V. Thill
| Year of publication: |
1995 ; 2. ed.
|
|---|---|
| Authors: | Bovée, Courtland L. ; Thill, John V. |
| Other Persons: | Houston, Michael J. (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-113850-1 ; 0-07-006879-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004244847