Marketing capabilities and competitive performance in the SMEs context : a bi-theoretical perspective
Stephen Oduro, Enoch Mensah-Williams
| Year of publication: |
2023
|
|---|---|
| Authors: | Oduro, Stephen ; Mensah-Williams, Enoch |
| Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 33.2023, 2, p. 17-35
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| Subject: | Marketing capabilities | SMEs | competitive performance | SEM-PLS | Ghana | KMU | SME | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Marketing | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53703/001c.77458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396177