Marketing capabilities and innovation-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Babu John Mariadoss; Patriya Silpakit Tansuhaj; Nacef Mouri
| Year of publication: |
2011
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|---|---|
| Authors: | Mariadoss, Babu John ; Tansuhaj, Patriya Silpakit ; Mouri, Nacef |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 8, p. 1305-1318
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Corporate Social Responsibility | Corporate social responsibility | Innovation | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410657