Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
| Year of publication: |
2011
|
|---|---|
| Authors: | Mariadoss, Babu John ; Tansuhaj, Patriya Silpakit ; Mouri, Nacef |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 8, p. 1305-1319
|