Marketing capabilities and Shelby D. Hunt : contributions, current state, and the future
Neil A. Morgan and Hui Feng
| Year of publication: |
2024
|
|---|---|
| Authors: | Morgan, Neil A. ; Feng, Hui |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 13/14, p. 1224-1244
|
| Subject: | competence | competition | dynamic capabilities | marketing capability | Resource-advantage theory | resource-based-view | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Kompetenz | Competence | Marketing | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2311110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194110