Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Shabahat Ali, Hongyun Tian, Weiwei Wu, Sadaqat Ali, Tafazal Kumail, Naveed Saif
| Year of publication: |
2024
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|---|---|
| Authors: | Ali, Shabahat ; Tian, Hongyun ; Wu, Weiwei ; Ali, Sadaqat ; Kumail, Tafazal ; Saif, Naveed |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 118.2024, p. 27-43
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| Subject: | Market ambidexterity | Marketing capabilities | New product innovation | Organisationale Ambidextrie | Ambidextrous organization | Produktentwicklung | New product development | Marketing | Innovation | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Dynamic capabilities |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531684