Marketing channel choice and marketing efficiency assessment in agribusiness
Rajeev Kumar Panda; Sreekumar
| Year of publication: |
2012
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|---|---|
| Authors: | Panda, Rajeev Kumar ; Sreekumar |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 24.2012, 3, p. 213-230
|
| Subject: | Vertriebsweg | Distribution channel | Agroindustrie | Agro-industry | Effizienzmarkthypothese | Efficient market hypothesis | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615030