Marketing channel management : a customer-centric approach
Pingali Venugopal
| Year of publication: |
2001
|
|---|---|
| Authors: | Venugopal, Pingali |
| Publisher: |
New Delhi [u.a.] : Response Books |
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 187 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7619-9550-1 ; 0-7619-9551-X ; 81-7829-033-2 ; 81-7829-034-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001570009