Marketing channels : a management view
Bert Rosenbloom
| Year of publication: |
c2004 ; 7. ed
|
|---|---|
| Authors: | Rosenbloom, Bert |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 649 S Ill., graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-324-18693-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783634