Marketing channels : a relationship management approach
Lou E. Pelton, David Strutton, James R. Lumpkin
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Pelton, Lou E. ; Strutton, David ; Lumpkin, James R. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketingstrategie | Absatzweg |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 514 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-289512-8 ; 0-07-112100-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004484618