Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li Ran and Luo Zhenpeng, Anil Bilgihan, Fevzi Okumus
| Year of publication: |
2021
|
|---|---|
| Authors: | Li, Ran ; Luo, Zhenpeng ; Bilgihan, Anil ; Okumus, Fevzi |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 3, p. 267-286
|
| Subject: | Asia pacific | attitudes | behavioral control | destination image | electronic word-of-mouth | eWOM credibility | inbound tourism | online review | theory of planned behavior | tourism marketing | travel intention | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | China | Destinationsmanagement | Destination management | Verbrauchereinstellung | Consumer attitudes | Tourismus | Tourism | Online-Marketing | Internet marketing | Social Web | Social web | Markenimage | Brand image | Internationaler Tourismus | International tourism | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766720987869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593253