Marketing communication management : [a holistic approach for increased profitability]
Otto Ottesen
| Year of publication: |
2001
|
|---|---|
| Authors: | Ottesen, Otto |
| Publisher: |
Copenhagen : Copenhagen Business School Pr. |
| Subject: | Holismus | Holistic approach | Marketingmanagement | Marketing management | Rentabilität | Profitability | Marketing | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 358 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [345] - 347) and index |
| ISBN: | 87-630-0066-0 ; 87-16-13335-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001528018