Marketing communication : principles and practice
Richard J. Varey
| Year of publication: |
2002 ; 2. publ
|
|---|---|
| Authors: | Varey, Richard J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Marketing | Kommunikation | Communication |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXV, 389 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-23039-X ; 0-415-23040-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001569996