Marketing communication : principles and practice
Richard J. Varey
| Year of publication: |
2002
|
|---|---|
| Authors: | Varey, Richard J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marktkommunikation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 389 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-23039-X ; 0-415-23040-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004712618