Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
| Year of publication: |
2007
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| Authors: | Chen, Chien-Wei ; Shen, Chung-Chi ; Chiu, Wan-Yu |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 8, p. 1046-1056
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