Marketing communication strategy in the age of interactive media
Charles F. Hofacker
| Year of publication: |
2021
|
|---|---|
| Authors: | Hofacker, Charles F. |
| Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 339-351
|
| Subject: | Marketingmanagement | Marketing management | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498770