Marketing communications : an integrated approach
P. R. Smith with Jonathan Taylor
| Year of publication: |
2002 ; 3. ed
|
|---|---|
| Authors: | Smith, Paul R. |
| Other Persons: | Taylor, Jonathan (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States | Marktkommunikation | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 640 S Ill., graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index Previous ed.: 1998 |
| ISBN: | 0-7494-3669-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001587780