Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Ogechi Adeola, Robert E. Hinson, and A.M. Sakkthivel
| Year of publication: |
2022
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|---|---|
| Authors: | Adeola, Ogechi ; Hinson, Robert ; Sakkthivel, A. M. |
| Published in: |
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World. - Cham : Springer International Publishing, ISBN 978-3-030-95581-6. - 2022, p. 3-21
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| Subject: | Marketing communications | Brand development | COVID-19 Pandemic | Changing world | Corporate Social Responsibility | Emerging economies | Corporate social responsibility | Markenführung | Brand management | Coronavirus | Marketingmanagement | Marketing management | Schwellenländer | Marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95581-6_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280158