Marketing communications and experiential marketing in the context of augmented reality
Songül Bilgili Sülük, Kenan Aydin
| Year of publication: |
2019
|
|---|---|
| Authors: | Sülük, Songül Bilgili ; Aydin, Kenan |
| Published in: |
Contemporary issues in behavioral finance. - Bingley, UK : Emerald Publishing, ISBN 978-1-78769-882-6. - 2019, p. 153-162
|
| Subject: | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101837