Marketing communications : CIM coursebook
| Year of publication: |
2003-
|
|---|---|
| Published: |
Nachgewiesen 2003/04(2003) - |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Markenführung | Brand management | Marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Werbewirtschaft | Advertising industry |
| Series: | |
|---|---|
| Type of publication: | Journal |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Other identifiers: | 2126335-8 [ZDB] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001820080