Marketing communications : contexts, contents and strategies
Chris Fill
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
London [u.a.] : Prentice-Hall Europe |
| Subject: | Marktkommunikation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 656 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-010229-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004342495