Marketing communications : integrating offline and online with social media
P. R. Smith & Ze Zook
| Year of publication: |
2011 ; 5. ed.
|
|---|---|
| Authors: | Smith, Paul R. ; Zook, Ze |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marketing | Kommunikation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVIII, 483 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2004. - Formerly CIP Uk. - Includes bibliographical references and index New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. |
| ISBN: | 978-0-7494-6193-5 ; 0-7494-6193-4 ; 978-0-7494-6194-2 ; 0-7494-6194-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009783