Marketing communications : integrating offline and online with social media
| Year of publication: |
2011 ; 5. ed.
|
|---|---|
| Authors: | Smith, Paul R. ; Zook, Ze |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Communication in marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 483 S. : Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2004. - Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-7494-6193-5 ; 0-7494-6193-4 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10009128437