Marketing communications : principles and practice
Philip J. Kitchen
| Year of publication: |
1999
|
|---|---|
| Authors: | Kitchen, Philip J. |
| Publisher: |
London [u.a.] : International Thomson Business Press |
| Subject: | Marktkommunikation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 534 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86152-196-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004567245