Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen and Emmanuel Mogaji
| Year of publication: |
2022
|
|---|---|
| Authors: | Nguyen Phong Nguyen ; Mogaji, Emmanuel |
| Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 41-68
|
| Subject: | Marketing communications | Public transport | Public organisation | Branding | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management | Öffentlicher Nahverkehr | Local public transport | Werbung | Öffentlicher Verkehr | Marketing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-07293-2_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415059