MARKETING COMPATIBLE, YET DIFFERENTIATED PRODUCTS: IN SEARCH OF COMPETITIVE EQUILIBRIA WHEN NETWORK EXTERNALITIES ARE AT WORK
Year of publication: |
1988
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Authors: | ESSER, P. ; LERUTH, L. |
Institutions: | European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management |
Subject: | marketing | products | competition |
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