Marketing competencies of publishers and ad sales success : an empirical analysis
Bernd W. Wirtz; Richard Pelz; Sebastian Ullrich
| Year of publication: |
2011
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|---|---|
| Authors: | Wirtz, Bernd W. ; Pelz, Richard ; Ullrich, Sebastian |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 1652-2354, ZDB-ID 22079154. - Vol. 8.2011, 1, p. 23-46
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010081639