Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness
| Year of publication: |
2008
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|---|---|
| Authors: | Neill, Stern ; Pathak, Raghuvar Dutt ; Reddy, Narendra |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 22.2008, 1, p. 43-52
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