Marketing : concepts and applications
Charles D. Schewe; Reuben M. Smith
| Year of publication: |
1980 ; Internat. student ed
|
|---|---|
| Authors: | Schewe, Charles D. ; Smith, Reuben M. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Absatz | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management |
| Extent: | XXII, 665 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben S. 631-646: Glossary |
| ISBN: | 0-07-055272-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000559217