Marketing : concepts, strategies and decisions
| Year of publication: |
1985
|
|---|---|
| Authors: | Reibstein, David Jay |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Marketing |
| Extent: | XVII, 684 S. : zahlr. Ill. (z. T. farb.) |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-556861-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928908