Marketing Contra to the Trend: Back to basic.
| Year of publication: |
2011
|
|---|---|
| Authors: | STANTON, John L. ; WILEY, James B. ; WIRTH, Ferdiand |
| Published in: |
Romanian Distribution Committee Magazine. - Romanian Distribution Committee, ISSN 2069-0134. - Vol. 2.2011, 2, p. 22-32
|
| Publisher: |
Romanian Distribution Committee |
| Subject: | attributes | consumers | food | locavores | marketing |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Classification: | E21 - Consumption; Saving ; E23 - Production ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010737367