Marketing control : a decision oriented approach
Don McLaren and Peter E. Steidl
| Year of publication: |
1979
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|---|---|
| Authors: | McLaren, Don ; Steidl, Peter E. |
| Published in: |
Readings in Australian marketing : Bureau of Business Research ; Ball State University, Municie/Ind.. - Ann Arbor/Mich. : Univ. Microfilms Internat., ISBN 0-8357-0453-x. - 1979, p. 78-89
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| Subject: | Betriebskontrolle | Australien |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002413396