Marketing control rights and their distribution within technology licensing agreements : a real options perspective
D. Eric Boyd; Brian P. Brown
| Year of publication: |
2012
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|---|---|
| Authors: | Boyd, D. Eric ; Brown, Brian P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 659-672
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Lizenz | Licence | Technologie | Technology | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621885