Marketing control rights and their distribution within technology licensing agreements: a real options perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Boyd, D. Eric ; Brown, Brian P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 5, p. 659-673
|