Marketing-Controlling : Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management
Monika Palloks
| Year of publication: |
1991
|
|---|---|
| Authors: | Palloks, Monika |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Marketing | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 383 S. : graph. Darst. |
|---|---|
| Series: | Schriften zum Controlling. - Frankfurt am Main [u.a.] : Lang, ISSN 0178-9619. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Dortmund, Univ., Diss., 1991 |
| ISBN: | 3-631-44146-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004117731