Marketing cost analysis : a modularized contribution approach
Patrick M. Dunne and Harry I. Wolk
| Year of publication: |
1977
|
|---|---|
| Authors: | Dunne, Patrick M. ; Wolk, Harry I. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 41.1977, 3, p. 83-94
|
| Subject: | Absatzkosten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002102162