Marketing costs and prices : an expanded view
David J. Reibstein, Yogesh Joshi, and Paul W. Farris
| Year of publication: |
2009
|
|---|---|
| Authors: | Reibstein, David J. ; Joshi, Yogesh V. ; Farris, Paul W. |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 124-152
|
| Subject: | Marketing | Kosten | Costs | Preismanagement | Pricing strategy | Return on Investment | Return on investment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927264