Marketing decision making and the management of pricing : successful business tools
Rajagopal
| Year of publication: |
2013
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Marketingmanagement | Marketing management | Entscheidung | Decision | Preismanagement | Pricing strategy |
| Description of contents: |
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher
Table of Contents [gbv.de]
|
| Extent: | XII, 261 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4666-4094-8 ; 978-1-4666-4096-2 ; 978-1-4666-4095-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738993