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The right metrics for marketing-mix decisions
Mintz, Ofer, (2021)
Marketing analysis and decision making
Marcus, Burton, (1979)
Strategic market decisions
Cox, Keith Kohn, (1982)
Marketing decisions: a Bayesian approach
Enis, Ben M., (1973)
Marketing decisions : a Bayesian approach
Enis, Ben M., (1971)
Marketing principles
Enis, Ben M., (1980)