Marketing decisions in small businesses : how verbal decision analysis can help
Luiz Flávio Autran Monteiro Gomes; Helen Moshkovich; Adriano Torres
| Year of publication: |
2010
|
|---|---|
| Authors: | Gomes, Luiz Flávio Autran Monteiro ; Moshkovich, Helen ; Torres, Adriano |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 11.2010, 1, p. 19-36
|
| Subject: | KMU | SME | Entscheidung | Decision | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008659029