Marketing decisions in small businesses : how verbal decision analysis can help
Luiz Flávio Autran Monteiro Gomes; Helen Moshkovich; Adriano Torres
| Year of publication: |
2010
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| Authors: | Gomes, Luiz Flávio Autran Monteiro ; Moshkovich, Helen ; Torres, Adriano |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 20830129. - Vol. 11.2010, 1, p. 19-36
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009865593