Marketing des Sortimentsbuchhandels
Uta Brinkschmidt-Winter ; Gabriele Hardt
| Year of publication: |
1998
|
|---|---|
| Authors: | Brinkschmidt-Winter, Uta ; Hardt, Gabriele |
| Publisher: |
Friedrichsdorf : Hardt & Wörner |
| Subject: | Sortimentsbuchhandel | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 182 S. : graph. Darst. |
|---|---|
| Series: | Reihe "Medienmarketing in der Praxis". - Friedrichsdorf-Burgholzhausen : Hardt & Wörner. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-930120-03-8 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004378955