Marketing digital offerings is different : strategies for teaching about digital offerings in the marketing classroom
Scott D. Roberts; Kathleen S. Micken
| Year of publication: |
2015
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|---|---|
| Authors: | Roberts, Scott D. ; Micken, Kathleen S. |
| Published in: |
Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 90.2015, 2, p. 96-102
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| Subject: | digital goods and services | digital marketing | marketing pedagogy | teaching | teaching strategies | Digitale Güter | Digital goods | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Didaktik | Didactics | Betriebswirtschaftsstudium | Graduate business education | Marketing | Wirtschaftsstudium | Graduate economics education | Wirtschaftspädagogik | Business and economics education | E-Learning | E-learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011302217