Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Goutam Challagalla, Brian R. Murtha, & Bernard Jaworski
| Year of publication: |
2014
|
|---|---|
| Authors: | Challagalla, Goutam ; Murtha, Brian R. ; Jaworski, Bernard J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 4, p. 4-20
|
| Subject: | marketing doctrine | principles | marketing decision making | common marketing approach | decision-making consistency | Entscheidung | Decision | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381401