MARKETING EFFECTIVENESS - Metrics for CMO performance - This article outlines five ways for CMOs to persuade the boardroom that marketing expenditure has a positive effect on the bottom line.
| Year of publication: |
2013
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|---|---|
| Authors: | Maex, Dimitri |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 36-37
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