Marketing : Elemente marktorientierter Unternehmensführung
Wolfgang Fritz; Dietrich von der Oelsnitz
| Year of publication: |
1998 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Fritz, Wolfgang ; Oelsnitz, Dietrich von der |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Theorie | Theory | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 237 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 214 - 227 |
| ISBN: | 3-17-015687-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000669388