Marketing : Elemente marktorientierter Unternehmensführung
Wolfgang Fritz ; Dietrich von der Oelsnitz
| Year of publication: |
1996
|
|---|---|
| Authors: | Fritz, Wolfgang ; Oelsnitz, Dietrich von ¬der |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 216 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-17-013945-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004260872