Marketing elements for launching a new functional food product : a case of Indonesian market
J. Puspa and R. Kühl
| Year of publication: |
2009
|
|---|---|
| Authors: | Puspa, Jofi ; Kühl, Rainer W. |
| Published in: |
International marketing and trade of quality food products. - Wageningen : Wageningen Acad. Publ., ISBN 978-90-8686-089-0. - 2009, p. 167-184
|
| Subject: | Funktionelle Lebensmittel | Functional food | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Indonesien | Indonesia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835814