Marketing engineering : computer assisted marketing analysis and planning
Gary L. Lilien ; Arvind Rangaswamy
| Authors: | Lilien, Gary L. ; Rangaswamy, Arvind |
|---|---|
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Marketing | Managementinformationssystem | Entscheidungsunterstützungssystem |
| Published items: |
2 hits in USB Köln Online Catalogue BWL
|
| Type of publication: | Book / Working Paper |
|---|---|
| Notes: | Erschienen: Hauptbd. und Tutorial |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367294