Marketing engineering : models that connect with practice
Gary L. Lilien and Arvind Rangaswami
| Year of publication: |
2008
|
|---|---|
| Authors: | Lilien, Gary L. ; Rangaswami, Arvind |
| Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 527-559
|
| Subject: | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755295